Doritos I Topical Spot I Joker Film Release
For the Joker film release, we presented an illustration of the Joker with a sad expression, echoing the character's signature brooding demeanor. Then, we had a Doritos Nachos pack slide into view with a crunchy sound effect, after which the Joker's mood shifts dramatically, showcasing a wide smile. Accompanying copy read "Nachos so crunchy, you couldn't help but put on a happy face. This sudden transformation not only emphasized the snack's crunchy appeal but also directly referenced a line from the Joker film, adding an extra layer of connection and meaning. The appeal of this topical spot also earned us a special mention on Social Samosa.
